10 Five-Minute Fixes to Look More Professional
Someone is looking at your business right now on their phone, deciding in about four seconds whether to trust you enough to call. They are not reading your mission statement. They are checking whether your hours are right, whether the photo looks like a…
The First 90 Days: What a Finished Logo Costs a New Founder
Thirty days. That is roughly how long Derek had a logo, a business card design, a domain name, and not one single paying conversation. This post is for anyone in their first ninety days after leaving a salary, whether that happened last week, last month,…
The Branding Stack: What One Inconsistent Face Costs You
Three faces, one business A loan officer searched a founder’s name before signing off on a small business line of credit. LinkedIn showed one face. Her website showed another. Her Instagram showed a third, taken four years earlier. Nothing about…